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About Us

Pinoles was founded in 1998. Through constant work and investment, we have become one of the leaders on the Serbian market, with a record of consistent growth and progress. Our main activity is the distribution of materials needed in the furniture industry and finishing materials used in construction. Through many years of work and continual improvement, we are expanding our market share. Our goal is to be an impeccable service for our customers.

Wholesale of sheet materials is our primary business. We strive to be the right partner for our associates, to provide the right service and facilitate the supply process.

Pinoles retail offers sheet materials cut and edged according to customers wishes, straight and curvilinear on the most modern CNC machines, in guaranteed quality and agreed delivery times.

Our assortment consists of: melamine chipboard, worktops, abs edges, veneered panels, veneered edges, OSB, high gloss, acrylic, skirting boards, high-density fiberboard, medium- density fiberboard, adhesives, laminate flooring, honeycomb panels, raw chipboard, tubular chipboard, compact boards, stone veneer, plywood, moisture-resistant and fire-resistant boards, etc.

In our assortments you can find products by the following brands: Kronospan, Egger, Falco, Skin, Hranipex, AGP, Kleiberit, Rehau, IBL, Knauf, Kaltsidis, Saurland Spanplatte, Velux, etc. We regularly make additions to our product range with the latest materials in accordance to current global trends.

Pinoles Company History

the Company was founded 1998.

The DC Nova Pazova was opened 2004

The DC Niš was opened 2006

The rack warehouse in DC Nova Pazova was opened 2008

We have started distributing 24/7 on the territory of the whole Serbia 2015

New showroom in the center of Belgrade 2019

Authorized distributer of Grass 2019

General representative of the Company Arpa industriale and general representative of the Company 4 Design 2022

1999 We became official representatives of Kronospan

2004 The beginning of Cooperation with Hranipex

2007 Establishment of the sales sector

2010 Official distributor of Egger on the Serbian market

2018 Opening of a modern production plant for the processing of plate materials

2019 Formation of the furniture fittings sales division

2021 150 employees, 551 million meters of tape was sold

P I N O L E S

P - Partnership

Partnership is the core relationship we cultivate both within our company and beyond it. No relationship can be one-sided; it must be built on mutual support, trust, and long-term commitment. We do not work with customers and suppliers – we work with partners, and we invest in those relationships. Our goal is not simply to sell products and receive payment. We are committed to helping our partners build sustainable businesses and achieve continuous growth. Partnership requires respect, dedication, and care. Whether in relationships between employees and owners or team members and managers, we all strive toward the same goal: Pinoles – our second home, built on strong foundations, where everyone feels secure, valued, and supported.

I - Inventiveness

We always strive to find the right solution to every challenge we encounter. Our goal is to stay one step ahead, be more resourceful, and respond more effectively than our competitors. Inventiveness is recognised and appreciated within our company because we believe that encouraging individual creativity and initiative improves both personal performance and the overall success of the organisation. This mindset enables us to achieve our goals more efficiently and deliver better results.

N - Growth

Continuous growth is one of our most important responsibilities. Progress can only be achieved through personal development, learning, and self-improvement. This is the path that allows individuals to become part of a successful and winning team. At Pinoles, we actively encourage and support professional and personal growth, believing that the success of the company is built upon the development of every individual.

O - Education

Keeping pace with the latest knowledge, technologies, and industry developments is one of our fundamental values. We understand that expertise, competence, and continuous learning are the foundation of credibility and trust in every professional relationship. By embracing a culture of education and development, we ensure that every employee has the opportunity to grow, improve, and receive the support needed to achieve their full potential.

L - Loyalty

In today's fast-changing world, loyalty is often overlooked, but for us it remains one of the fundamental values on which our company is built. We believe that trust and loyalty are essential in all partnerships and relationships. Our partners can rely on us not only today, but in the years to come. We are committed to building long-term relationships based on integrity, consistency, and mutual respect.

E - Team

Together, we are stronger. Working together makes challenges easier, achievements greater, and success more meaningful. This is not just a slogan – it is our way of working and living. Supporting colleagues, partners, team members, and leaders strengthens our organisation and creates an environment where everyone can thrive. By fostering collaboration, respect, and a willingness to help others, we reinforce the foundations of our company. Find your strengths, pursue what you do best, and become an essential part of the team.

S - Service

Service is at the heart of what we do. Our focus has never been on becoming the largest supplier of furniture materials and components. Instead, our ambition is to be the most reliable and valuable partner to our customers. We believe that when our partners grow and succeed, we grow and succeed with them. This long-term approach drives everything we do and motivates us to provide exceptional support, expertise, and service every day.

Our Vision

To become a recognised company and a trusted partner for the majority of customers within our industry throughout the Republic of Serbia.

By implementing the international SRPS ISO 9001 quality management standard and continuously improving its management systems, Pinoles aims to strengthen its position in the market. Through the quality of our products and services, we strive to stand out among companies offering similar solutions, become an industry leader, and establish a strong and lasting presence in the minds of our customers across Serbia.

Our strategy is based on defining clear objectives and achieving them through strong leadership, employee engagement, and continuous motivation. We focus on measurable results, market trends, benchmarking, and regular performance monitoring, including customer satisfaction surveys and statistical analysis.

By identifying opportunities for improvement and continuously enhancing our operations, we are developing as a process-oriented organisation committed to excellence, innovation, and long-term growth.

Quality Policy

We strive for satisfied and loyal customers
At Pinoles, our primary goal is to provide customers with exceptional service and to meet their needs and expectations in the shortest possible time. We continuously work on improving our products and services, placing the customer at the centre of all our processes. Customer satisfaction and long-term partnerships are the foundations of our business and the goals we strive to achieve every day.
Commitment to the Community
By supporting sports, cultural, and humanitarian initiatives, we actively contribute to the development and well-being of the wider community.

In carrying out our business activities, we fully comply with all applicable regulations and industry requirements. We are equally committed to environmental protection and occupational health and safety standards, ensuring responsible and sustainable operations.

The management of Pinoles is fully dedicated to implementing this Quality Policy and to maintaining and continuously improving the SRPS ISO 9001:2015 Quality Management System.
Achieving Our Goals Through Efficient Operations
Through the responsible and efficient use of resources, cooperation with reliable suppliers, and the selection of high-quality materials, we aim to deliver competitive products that meet market demands in terms of both quality and value.

Motivated Employees and Partners Are the Key to Success
Our employees play a vital role in achieving the company’s objectives. Every team member is encouraged to contribute their knowledge, skills, and dedication to the success of the organisation.

We believe that our goals can only be achieved through teamwork, collaboration, and a shared commitment to excellence. By performing our daily responsibilities with professionalism and accountability, we strengthen our market position and ensure sustainable growth.

Open communication between employees and management, combined with continuous training and professional development, forms the foundation for the company’s future success.
Keeping Pace with New Technologies
We utilise modern digital technologies to achieve the highest standards of efficiency and performance.

Our ERP system enables a high level of process automation, supports effective internal and external communication, and contributes to the professional and recognisable image of Pinoles in the marketplace. By embracing innovation and technological advancement, we continuously improve our operations and deliver greater value to our customers and partners.